Pharma + Behavioral Science

I had the pleasure of returning as a guest for another DarshanTalks Podcast episode with my brilliant friend Darshan Kulkarni! We covered the evolution of behavioral science in pharma, why medical affairs is leaning in, and where AI fits in the future of patient and HCP engagement. 35 minutes always flies by when we’re chatting!

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Applied Behavioral Science has a branding problem

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ENGAGE Framework for Digital Health Interventions