Article: What Behavioral Science Can Learn from Neurodivergent Minds

Link to article: From Outlier to Insight: What Behavioral Science Can Learn from Neurodivergent Minds

Behavioral science assumes a "standard" brain, but roughly 15-20% of people are neurodivergent. This Bescy Magazine piece argues that their responses aren't data to discard. Instead, they’re early warnings that show where our models fall short. Designing for “the edges of the bell curve” sharpens our work for everyone.